Advisory Advocate helps financial advisors and firm owners navigate partnerships and transitions — deciding when to stay, when to move, and how to grow on their own terms.
Book a Free Consultation See how we help →Every advisor deserves an advocate in their corner — someone whose only agenda is their success.
★ Advisory AdvocateAbout Us
Advisory Advocate was built on a simple belief: financial advisors and firm owners deserve candid, experienced counsel when facing the biggest decisions of their careers.
Whether you're considering a firm transition, evaluating a potential acquisition, building a growth strategy, or wanting to develop a succession plan, we bring deep industry insight and a completely objective perspective.
Steve Hollander
Founder, Advisory Advocate
Meet the Founder
Steve Hollander founded Advisory Advocate after spending over a decade working alongside advisors, firm owners, and deal teams by helping them navigate new partnerships and transitions.
A proud native of New Orleans, Steve has helped source more than $10 billion in AUM and has successfully completed over 100 transactions — from firm transitions and acquisitions to succession events and mergers.
That track record gives him a rare vantage point: he understands how deals are structured, where advisors often leave value on the table, and what it takes to get the right outcome. When you work with Advisory Advocate, you work directly with Steve.
Services
From evaluating your current firm to executing a move or scaling your practice, we guide you through every critical decision.
We evaluate your current firm relationship — compensation, culture, resources, and growth potential — against what the broader market can offer. You'll have a clear, data-backed picture to make the right call.
Get started →Navigating a firm transition is complex. We walk alongside you through deal evaluation, due diligence, contract review guidance, and transition planning — protecting your practice and your clients.
Get started →Whether you're preparing to exit or positioning your firm for the next generation of leadership, we help you build a succession plan that honors what you've built and maximizes its value.
Get started →Our Process
We keep things straightforward. No unnecessary complexity — just clear guidance from first call to final decision.
We start with a no-pressure conversation to understand your situation, your goals for your Practice, and where some of the tension points you are presently facing. This call is completely confidential.
As we analyze your present situation along with your desired destination, we design a simple plan to help you achieve your goals.
We will deliver a clear, honest recommendation with the reasoning behind it. No vague platitudes — just actionable insight specific to your situation.
We stay with you through execution. Whether that means a firm transition, a deal, or a growth initiative, Advisory Advocate is in your corner every step of the way.
Who We Serve
If you're facing a critical decision about your firm or your future, Advisory Advocate was made for you.
Advisors at wirehouse, RIA, or broker-dealer firms weighing whether their current home is the right long-term fit for their practice and clients.
Principals looking to grow organically, acquire another practice, bring on a partner, or position their firm for a future sale.
Advisors who've been approached by another firm — or are quietly exploring options — and need an objective voice before making any commitments.
Owners thinking about succession, a merger, or a full sale who want an experienced advocate to ensure they get the outcome they deserve.
Your first consultation is free. No sales pitch, no pressure. Just an honest conversation about where you are and where you want to go.
Book Your Free ConsultationContact
Ready to have an honest conversation about your options? Fill out the form and we'll be in touch within one business day.